1 — Capture
2 — Process & Store
3 — Activate & Report

Server-Side Tracking (SST)

Move tracking logic to a server-side GTM container for resilience & bypass ad blockers.

GTM Server 1st Party +30% Data

Conversion API (CAPI)

Direct server-to-server connection with event deduplication & enhanced matching.

Meta CAPI Google Ads TikTok LinkedIn

GEO Platforms

AI visibility tracking across all major generative engines and search platforms.

ChatGPT Perplexity Gemini Claude

Analytics & Ad Platforms

GA4, Google Ads, Meta, LinkedIn — all event data flowing through server-side.

GA4 Google Ads Meta Search Console

Google BigQuery

Central data warehouse. All raw data unified — GA4 export, server logs, GEO data, CRM, ad platform data.

Data Warehouse SQL Views Raw Data

Unified Dashboard

Single source of truth. All channels, all metrics — Looker Studio powered by BigQuery.

Looker Studio Real-time Auto-refresh

Maintenance & Monitoring

Recurring monitoring of pipelines, data quality checks, & updates for platform/browser changes.

Data Quality Pipeline Alerts Updates