From broad reach to focused demand. The right services, found by the right people.

About Torsten-spricht

Torsten-spricht is a versatile performer and public speaker active across several service areas, including keynote speaking, event hosting, wedding ceremonies, memorial services, and children’s entertainment.

With multiple distinct audiences and a broad service portfolio, the challenge was not visibility alone. It was clarity, knowing which services drove real demand, and making sure that demand could be measured.

The challenge

Running multiple service lines under one campaign is a common setup. It is also one of the most common reasons campaigns underperform.

Torsten-spricht came in with three specific problems.

Everything in one place. All services were bundled inside a single Performance Max campaign. There was no way to see what was working and what was not. Budgets were shared. Results were blurred.

High competition in the wrong places. The keynote speaker market is crowded and expensive. Without separation, budget was being spent against competitors that did not matter for every service line.

Broken conversion tracking. A website relaunch had disrupted the existing tracking. Leads were coming in, but the data could not tell us where they came from or which campaigns deserved credit.

Without reliable measurement, there was no foundation to optimize from.

What we did

We rebuilt the campaign structure from the ground up and gave the account a proper data foundation.

Campaign separation by service. We split the single mixed campaign into individual campaigns, one per service area. Each campaign had its own targeting, its own budget, and its own keyword set. No more shared noise.

Targeted keyword selection. We focused on search terms with the right intent and the right competitive environment for each service. Expensive keywords with no clear ROI were deprioritized. Efficient ones were kept.

Test phase for focus. With separated campaigns running in parallel, we compared demand across service lines. The data showed clearly which services had the strongest and most consistent demand. That became the focus.

Tracking rebuild. We rebuilt conversion tracking from scratch after the website relaunch. We also added micro-conversions, including video views and downloads, to build a richer learning base faster.

Campaign cleanup. The Performance Max campaign was paused. It was pulling budget without clear attribution. Removing it simplified the structure and sharpened the signal.

Google Business Profile optimization. We improved the profile and integrated existing reviews directly into the ads. Social proof at the point of search.

The outcome

The restructured account produced better leads, better data, and better decisions.

The campaigns now run with a clear structure, a working measurement layer, and a focus on the service lines that actually drive demand.

3% conversion rate. More inquiries. Better lead quality. Budget used where it performs.