Rick Tousseyn
Co-Founder, GEO Expert & Growth Strategist
10+ years B2B growth across SaaS and PR agency consulting. GEO expert specialising in AI visibility and GEO consulting across EU and US markets.
GEO training for teams. Built by practicing GEO experts
GEO Training & Consulting
We transfer the system your team needs to run GEO themselves, not a course, a capability.
The problem
Your client’s CEO just opened ChatGPT.
They typed: “Top 5 enterprise cybersecurity platforms.”
Their company is not listed.
The next call you get is not going to be easy.
You charge a significant retainer. You have delivered real coverage, Forbes, TechCrunch, industry media. But without GEO structure, AI engines never store that coverage in long-term memory. The placement lives for 48 hours. Then it disappears. The AI never learns who your client is.
Your competitors are already feeding AI the signals it needs. Their clients rank. Yours do not.
This is happening now.
of AI citations originate from PR-created or PR-influenced content.
You already control the inputs, the authoritative mentions, the indexed content, the publications AI trusts most.
What you are missing is the structure that makes AI store it permanently instead of ignoring it.
That is exactly what we transfer.
GEO Training for PR Agencies
Same PR work. Twice the impact.
Category
Before Without GEO
After With GEO
Forbes placement
Before Traffic spike for 48 hours
After AI stores it in long-term memory
Client visibility
Before Google only
After ChatGPT, Perplexity, Gemini, Google
Retainer renewal
Before “What was the ROI?”
After Dashboard proves branded search lift
Competitive position
Before Losing ground quietly
After Client cited as category leader
Who this is for.
Built for
- PR and communications agencies with retainer-based client work
- In-house PR, comms or content teams where AI visibility affects revenue
- Marketing teams ready to own GEO as a capability, not outsource it
Not for
- Teams looking for a one-off workshop or conference talk
- Agencies that want us to run GEO for their clients, a different engagement
- Individuals looking to self-study, this is a team programme
The outcome
A capability, not a course.
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Run GEO end to end.
From initial audit to ongoing optimisation, your team operates a repeatable system across every client.
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Prove AI visibility in numbers.
Show clients where they stand in ChatGPT, Perplexity and Gemini, and track the lift your work drives month over month.
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Commercialise GEO as a service.
Price it, scope it, pitch it, renew it. The commercial playbook transfers alongside the technical one.
Everything you build during the programme stays with you. You do not need an outside GEO expert to run your practice afterwards. That is the point.
The programme
Six pillars. One capability.
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Foundations & the PR advantage
How AI engines ingest and store content, why PR is the most cited source type in AI training data, and where your current work is landing, or disappearing.
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Audit & optimisation
How to assess where a client stands in AI responses today, and the gaps that keep them out of long-term AI memory.
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Content structure
The formats, schemas and structural patterns that make content legible to AI engines and worth citing back. Without this, great content disappears; with it, every asset compounds.
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Channel strategy
How to implement GEO strategies in Social Media, Reddit and YouTube. Learn the full playbook.
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Measurement
The framework that lets you show clients their AI visibility in numbers, and prove the lift month over month.
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Go-to-Market
How to position, price and sell GEO as a premium service to existing and new clients.
Each pillar is taught live by practicing GEO experts, hands-on, using your real client work.
Practicing GEO experts
We teach the GEO system we use every day.
Your team gets the exact process we run for clients across SaaS, B2B, and consumer brands.
And yes, we also take on direct GEO consulting. Our GEO Training gives your team the full system. GEO consulting delivers it for a specific project.
The team shift
The whole team needs to understand how AI decides.
AI now decides what shows up: in search, in summaries, in ads. This shift doesn’t just affect SEO. Paid media is moving in the same direction.
AI ads follow the same logic: the model selects what it trusts.
The real problem
Most teams don’t know how AI selects answers.
They still optimise for clicks, not answers.
Why this matters for teams
This is not a one-person fix. One hire won’t shift your visibility.
SEO, Paid, and PR all influence AI output.
If they don’t understand how AI chooses sources, your brand disappears from the places people now look.
What needs to change
The whole team needs to understand how AI decides what gets seen.
Especially PR and messaging, because they feed the signals AI stores.
Search engines don’t decide visibility anymore: AI does.
Format
How the programme runs.
- Cohort
- 8 participants
- Sessions
- Live + recorded
- Kick-off
- 3 weeks from sign
- Support
- 30 days post-programme
We’ve generated inbound demo bookings that can be directly attributed to MarchiteQ’s work.
Who teaches this
Practitioners, not trainers.
Stefanie Janssen
Co-Founder, Performance & Marketing Tech
10+ years in data-driven performance marketing. Google, Amazon, LinkedIn and Meta Ads, server-side tracking, BigQuery, AI automation.
FAQ
Frequently asked questions.
Do we need to be technical?
No. If you can describe a task, you can run it. We teach your team to think in workflows and use AI as an operator, not as a developer.
Who is this for?
PR agencies first, they sit closest to the narrative, the leverage, and the GEO-ready content AI trusts most. We also run the programme for in-house comms, content and marketing teams, adapted to their workflows.
Is it live or recorded?
Live (default)
A structured programme with hands-on sessions and direct feedback.
Recorded (flexible)
The full programme as on-demand modules, for teams with schedule constraints.
How many people per cohort?
Maximum 8. The programme works because it uses real client work and allows for actual feedback. A larger group compromises that.
What happens after the programme?
You own the capability. We provide 30 days of Slack support for implementation questions. Beyond that, you run your GEO practice without us.
How is this different from hiring a consultant?
A consultant does the work for you. We build the capability inside your team. You pay once. You sell it to clients as a service.
Do you offer GEO consulting as well?
Yes. We also take on direct GEO consulting for specific client cases, alongside the training or as a standalone engagement. Training transfers the capability to your team. Consulting applies it to one launch, one client, or one visibility push.
When does the next cohort start?
Within 3 weeks of signing. We take two clients at a time for live programmes.
Next step
Upgrade Your Team for the AI Era.
We work with what you already have. We upskill and empower your team.
Contact Us for Training