01
Discovery call
30 minutes. We look at your agency’s current capabilities, client mix, and what the first cohort looks like.
Scale / Team Enablement
Build In-House GEO Capability. Upgrade Your Team for the AI Era.
Your team learns directly from practitioners who build GEO and AI systems on a daily basis. Practical, hands-on, and built for real-world performance.
We train you in two areas. GEO + AI.
GEO & AI Visibility
How to get your brand cited in ChatGPT, Perplexity, and Google AI Overviews. How to audit content for AI ingestion. How to measure AI visibility and prove it to clients. This is the fastest-shifting area in marketing right now, and most teams are not ready for it.
AI Automation & Workflow Tools
How to build AI agents and automated workflows that replace the repetitive work your team drowns in every week. Briefing, reporting, content drafts, lead routing, alert systems. Not theory. Hands-on, inside your actual stack.
Featured Programme
GEO Training for PR Agencies
Your client’s CEO just opened ChatGPT.
They typed: “Top 5 enterprise cybersecurity platforms.”
Their company is not listed.
And the next call you get won’t be pleasant.
You deliver real coverage — Forbes, TechCrunch, industry press.
But without GEO structure, AI engines don’t store that coverage.
It lives for 48 hours, then disappears.
The AI never learns who your client is.
Meanwhile, your competitors are already feeding AI the signals it needs.
Their clients show up.
Yours don’t.
This isn’t a future problem.
It’s happening now.
PR agencies already own the answer.
68%
68% of AI citations originate from PR-created or PR-influenced content.
- You already control the inputs.
- You secure the authoritative mentions that train the AI.
- You write the content that gets indexed.
- You pitch the publications that AI trusts most.
What’s missing is the structure that makes AI remember it.
This programme gives you that structure.
Same PR work. Twice the impact.
| Without GEO | With GEO | |
|---|---|---|
| Forbes placement | Traffic spike for 48 hours | AI stores it in long-term memory |
| Client visibility | Google only | ChatGPT, Perplexity, Gemini, Google |
| Retainer renewal | “What was the ROI?” | Dashboard proves branded search lift |
| Competitive position | Losing ground quietly | Client cited as category leader |
What you leave with.
This is not a course. It is a practice in a box.
Every session produces a deliverable your team keeps, rebrands, and deploys with clients immediately. By Week 8, you have a fully operational GEO service you can sell.
- GEO audit template, AI Content checklist, outreach templates
- Standard SOPs for tracking, optimisation, reporting, and client onboarding
- Client pitch deck — 25 slides, ready to present in 30 minutes
- Looker Studio dashboard and monthly report template
- Pricing calculator — three-tier model with margins and scoping formulas
- Complete GEO playbook — yours permanently
- 30-day Slack support after the programme ends
Everything is editable, rebrandable, and yours to keep.
The 8-week curriculum.
Phase 1 — Foundations & Strategy
How AI engines ingest and store content. Why PR is the most cited source type in AI training data. Where your current work is landing and where it disappears.
Know exactly where your client stands in AI responses before you try to improve it. Run a full audit on a live client account.
What makes content stick in long-term AI memory versus dying in 48 hours. Semantic structure, entity authority, source trust.
Not all placements feed AI equally. Learn which publications actually drive AI citations and how to target them.
Phase 2 — Measurement, Sales & Launch
You cannot sell what you cannot prove. Build the measurement framework that shows clients their AI visibility in numbers.
How to implement GEO strategies in Social Media, Reddit and YouTube. Learn the full playbook.
How to position GEO as a premium service, scope it correctly, and pitch it to existing and new clients.
Launch your GEO practice with a sustainable playbook. From day one delivery to first client results.
The format.
Interactive live sessions, hands-on, using your real client work.
Every session is recorded with 90-day replay access.
How it starts.
02
Proposal & sign
We confirm participants, schedule, and white-label preferences.
03
Week 1 kick-off
Live within 3 weeks of signing. Your team begins building a billable GEO practice from day one.
Train Your Team to Run GEO
You keep the knowledge, the systems, and the capability. We simply transfer it.
Contact Us for TrainingTrain Your Team to Automate Workflows with AI
We run custom training engagements for in-house marketing teams who need to get up to speed on AI tools and automation. These are scoped per team, per need, and per level.
AI Automation & Workflow Training
For teams spending too much time on tasks that AI can handle. We map your current workflows, identify where AI creates real leverage, and train your team to build and run those automations themselves. No technical background required.
Custom AI Upskilling Programmes
For marketing departments that know AI is changing their work but are not sure where to start. We design a programme around your team’s specific role, tools, and clients.
If you are not a PR agency but you want your team to work smarter with AI, this is the conversation to have.
Start the Conversation FAQ
Frequently Asked Questions
Do I need to be technical to join the training?
The beauty of modern AI is that it’s built for non-coders. You don’t need engineering skills, scripting knowledge, or automation experience. We teach you how to think in workflows, structure tasks, and use AI as an operator — not as a developer. If you can describe a task, you can automate it.
Who do you train for GEO?
We identified a strong need and perfect fit in PR agencies. They sit right in the middle of the storm: closest to the narrative, closest to the leverage, and under the most pressure to deliver GEO-ready content fast.
But it’s not limited to PR. We train marketing teams, content teams, comms teams, and hybrid teams — and adapt the full programme to your internal workflows, maturity, and goals. Your team gets a GEO-first, AI-supported training tailored to how you actually work.
Is the training live or recorded?
Live Training (recommended)
A dedicated, structured week with live sessions, hands-on exercises, and direct feedback. Best for teams who want fast ramp-up and real-time support.
Recorded Training (flexible)
The full programme delivered as on-demand modules. Ideal for teams who need flexibility or want a cost-efficient alternative without compromising on depth.
How many people can join?
Maximum 8 participants per cohort. This is deliberate. The programme works because it is hands-on, uses real client work, and allows for actual feedback and discussion. A larger group would compromise that.
What happens after the 8 weeks?
You have 30 days of Slack support for implementation questions after the programme ends. Beyond that, you own everything. The templates, the SOPs, the playbook. You do not need us to run your GEO practice. That is the point.
How is this different from just hiring a GEO consultant?
A consultant does the work for you. We train your team to do the work themselves. You pay once. You build a permanent internal capability. And you can sell it to clients as a service immediately.
When does the next cohort start?
Programmes begin within 3 weeks of signing. Talk to us about current availability. We only take two clients at a time for live programmes.
Start with AI Training That Builds Real In-House Capability
We work with what you already have. We upskill and empower your team.