How to Run Ads on ChatGPT
ChatGPT ads agency
Get early access before your competitors. Brands that join early learn faster — first access to ChatGPT Ads Manager, room to test creative, offers, and scripts before the market floods.
How the ChatGPT ads platform works
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Where ads show
Ads appear below ChatGPT's answer, clearly labeled as sponsored — never inside the answer. Each unit shows your brand name, logo, headline, copy line, image, and destination URL.
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How targeting works
The system reads the live conversation and matches it against your context hints — not keywords. Short phrases describe intent and situation; relevance outweighs bid in the auction.
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Who sees the ads
Logged-in adults on Free and Go tiers. Pro, Business, Enterprise, and Edu users see no ads. Accounts predicted to be under 18 are excluded.
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Who can't advertise yet
Dating, alcohol, tobacco, healthcare, financial services, legal, gambling, and political content are excluded at this stage.
Two buying models
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Views (CPM)
Cost per thousand impressions. Default max bid is $60. Best for brand exposure and top-of-funnel reach.
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Clicks (CPC)
Cost per click. Recommended starting bid is $3 to $5. Best for lead generation and measurable performance.
Ad level requirements
- Advertiser name and logo (pulled from account settings)
- Title: 16 to 24 characters
- Copy: 32 to 48 characters
- Image: minimum 256×256 pixels (square recommended)
- Landing page URL
ChatGPT ads by country
This is the current rollout status. We update this page as OpenAI expands access.
| Country | Status |
|---|---|
| United States | Live, full self-serve |
| Canada | Rolling out |
| Australia | Rolling out |
| New Zealand | Rolling out |
| United Kingdom | Rolling out, expanding |
| Japan | Rolling out, expanding |
| South Korea | Rolling out, expanding |
| Brazil | Rolling out, expanding |
| Mexico | Rolling out, expanding |
Your country not listed? Sign up anyway — we will contact you when access opens.
Why it matters
First access is a competitive advantage
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No auction inflation yet
Early markets always have lower CPCs. That window closes fast once large budgets move in.
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ChatGPT ad formats are new
The playbook does not exist yet. Early testers will write it.
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Intent-first targeting
Users tell ChatGPT exactly what they want. That context does not exist on any other platform.
ChatGPT ads agency
We help you run ChatGPT ads — not just sign up
Signing up is the easy part. Running campaigns that convert takes a different approach.
We track the ChatGPT ads manager as it rolls out. We study the formats, the targeting options, and the ChatGPT ads pricing as it becomes public. When your market opens, we are ready.
If you are already in the US, we can start now.
ChatGPT ads — common questions
How do I run ads on ChatGPT?
ChatGPT ads are available in the United States via a self-serve platform. For other countries, access is in a rolling expansion. You can sign up for early access through MarchiteQ and we will notify you when your market is live.
What countries have ChatGPT ads?
The United States has full self-serve access. Canada, Australia, New Zealand, the United Kingdom, Japan, South Korea, Brazil, and Mexico are in active rollout phases. OpenAI has not confirmed exact dates for each market.
What is ChatGPT ads pricing?
OpenAI has not published a public pricing page. Early data from the US suggests CPM and CPC models similar to display and search. Pricing will shift as demand grows. Sign up for our waitlist and we will share what we know.
What is the ChatGPT ads manager?
The ChatGPT ads manager is the self-serve dashboard where advertisers create, manage, and measure ChatGPT advertising campaigns. It is currently available in the United States.
Can I test ads in ChatGPT now?
Yes, if you are based in the United States or have a US business entity. For other markets, public testing is not yet available. Early access sign-ups are open.
What makes ChatGPT ads different from Google or Meta ads?
The core difference is intent. On ChatGPT, users state their need directly in natural language. That context is more explicit than a keyword or a scroll. It is closer to a sales conversation than a traditional ad impression.
Get early access for your country
We are tracking every ChatGPT ads rollout. Leave your details and we will contact you the moment the platform opens in your market.
No spam. One email when it is relevant to you.